AMF’s Crisis Communications team was named the nation’s best by Ragan Communications and Dow Jones

Tech giant HP turned
to AMF Internal Communications to strengthen its sense
of team

"You guys did what you said you would do for us, and you exceeded it."
James White, Chairman
& CEO of Jamba Juice

Tellys, Emmys, ADDYs, Daveys, and more.  Our multimedia group has the hardware

All-in-one, award-winning public relations, social media marketing, and executive communications

Meet Mike Leon. Creative Director. Two-time Emmy winner. Résumé with J. Walter Thompson and Doyle Dane Bernbach

AMF named one of the four 2014 National Healthcare Agency of the Year finalists

For seven straight years named among the Bay Area’s Best Places to Work

what's new

  • International Acclaim

    AMF won 11 International Davey Awards in 2015, including two Gold Daveys, for our work in marketing and advertising in the categories of Marketing Effectiveness, Film & Video, Corporate Identity, Integrated Campaigns and TV Commercials. From nearly 4,000 firms worldwide, the awards are selected by the Academy of Interactive and Visual Arts.

  • New Brand, Timeless Mission

    When it was time for Valley Christian Schools in Dublin to strengthen its brand, its leaders turned to AMF. The results included a new logo and new motto that better communicated the school’s mission to educate and serve, and a new website that leveraged the entire messaging.

  • “OK, I’ll Bite”

    Think outside the fishbowl. That’s what the Bay Area city of Concord wanted from businesses. AMF’s print and digital ad campaign spotlighted a cramped, overgrown goldfish to make decision-makers look beyond San Francisco to affordable, family-friendly Concord. Got ‘em hooked!

  • We're Not Monkeying Around

    We’re wild over the Honolulu Zoo. If you’re in and around the city center, you’ll see our advertising campaign. AMF is energizing the zoo’s brand awareness and increasing attendance through a campaign that appeals to natives and tourists of all ages.

  • Healthcare Agency of the Year

    AMF has been named a finalist as Agency of the Year for Ragan's 2014 Healthcare PR and Marketing Awards. AMF is one of four top agencies in the country, with clients that include Alameda Health System, Muir Medical Group IPA, Kaiser and Blue Shield.

  • A Home Run

    AMF's events pulled out all the stops for Coldwell Banker's dynamic roadshow showcasing its new technology. The #1 real estate firm in the West unveiled state-of-the-art, marketing changing, realtor tools and its new website. Realtors from across California attended one of 10 sessions. And for those who needed to tune in - AMF provided a lifestream

our work

  • Web is in Our Bones

    Monterey Spine & Joint features a redesigned website...

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    Web is in Our Bones

    Thanks to AMF, Monterey Spine & Joint’s redesigned website offers patients clear choices and charts a seamless course for confident decisions. The multi-specialty clinic’s web presence, once a scattered collection of marginally connected sites, is now unified, compelling and accessible, easily navigated for comprehensive information. With a new logo; a fresh, focused look and feel; and dramatically upgraded content, Monterey Spine & Joint now stands out as a provider of wide-ranging, state-of-the art specialized health services.

  • Here to Stay, Here to Serve

    AMF puts San Leandro Hospital on Spotlight...

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    Here to Stay, Here to Serve

    Turn on your TV, tune your radio, or drive through the East Bay and see the new San Leandro Hospital campaign “Our Community, Your Provider.” AMF is showcasing San Leandro Hospital’s commitment to health care excellence.  

  • AMF geo-targets with VPC campaign

    Valley Pregnancy Center's new ad campaign hit the streets this November...

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    AMF geo-targets with VPC campaign

     

    Valley Pregnancy Center's new ad campaign hit the streets this November. It reaches out to women where they are at in life, recognizing that the issue of unplanned pregnancy affects women in wide range of ages, lifestyles, and socio-economic backgrounds. The campaign increases VPC’s brand awareness and leverages AMF’s ability to geo-target patients and donors. Women know that Valley Pregnancy Center is a place where expectant mothers can receive help with information, medical services and support.

  • Inspiring high-tech transport

    When AC Transit needed a partner to gain support and agreement on its...

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    Inspiring high-tech transport

    When AC Transit needed a partner to gain support and agreement on its East Bay Bus Rapid Transit project, it turned to AMF who has helped deliver successful communications initiatives, PR, and outreach efforts to one of the top Bus Rapid Transit projects in the nation.

  • California Dominance – Worth Celebrating

    When the accounting and consulting firm Armanino...

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    California Dominance – Worth Celebrating

    When the accounting and consulting firm Armanino extended its reach and merged with Southern California’s RBZ LLP, it accomplished what no other accounting firm had – California dominance. And Armanino relied on AMF to manage the internal launch and external public relations for the newly combined firm. The result — extensive coverage in national and regional media paired with an innovative and effective employee engagement campaign.

our clients

our services

  • Brand Strategy

    The Holy Grail of marketing is found when a company conveys its distinctiveness of se...

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    Brand Strategy

    The Holy Grail of marketing is found when a company conveys its distinctiveness of service or product in a manner that resonates with the unique needs of its target market. AMF has authored strategic marketing plans for leading companies by determining their brands' key attributes and differentials and creating compelling, relevant marketing strategies that engage the target audience. Our results are impressive – and more importantly – measureable.

    Let us help define and deliver your message. Let us help build your brand.

    Strategic Plan Development Services:

    • Market Research
    • Competitive Analysis
    • Collateral Audits
    • Trend Identification
    • Message Development
    • Target Audience Analysis

    Strategic Marketing Services:

    • Campaign Development
    • Marketing Strategies and Deployment
    • Ad Design
    • Identity Sets, Brochures and Collateral
    • Copywriting
    • Co-op Management
    • Media Buying
  • Public Relations

    AMF is built on in-depth knowledge about how the media work. With broadcast, print an...

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    Public Relations

    AMF is built on in-depth knowledge about how the media work. With broadcast, print and electronic news experience, we put our decades of media know-how to work for you. We collaborate with clients to focus their message and reach their audience. We do so through preparing and placing feature stories, thought leadership articles, expert commentary, as well as arranging and coordinating speaking engagements and special events.

    Understanding the changing media landscape is a must. AMF combines marketing expertise with media knowledge to get results. We integrate that message with your company's brand position. That's the recipe for success.

    Services include:

    • Story Placement
    • Competition Analysis
    • Thought Leadership Articles
    • White Papers
    • Ghost Writing
    • Social Media
    • Speaking Engagements
    • Special Events
  • Crisis Communications

    A crisis comes out of the blue and can come hard. In a matter of hours, a poorly hand...

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    Crisis Communications

    A crisis comes out of the blue and can come hard. In a matter of hours, a poorly handled crisis can undo a reputation built over a lifetime. It can undermine the relationships you’ve built with customers and suppliers, neighbors and regulators. In short, a crisis can ruin your business.

    The media professionals at AMF can help you through those crucial first hours, shaping your public statements and managing your response. Our deep roots in the media give us the relationships that will get your side of the story heard.

    But as good as we are in a crisis, we do our best work before the storm clouds gather. We’ll work with your management team to identify potential areas of risk, suggest preventative steps, prepare a set of response tools and train your team on the importance of an unerring initial media interaction.

    Services:

    • Pre-crisis prevention analysis
    • Pre-crisis planning, training
    • Crisis intervention assistance, coaching
    • Crisis response management
    • Reputation/brand rehabilitation strategies
  • Internal Communications

    Too often leaders build a first-rate plan, diagram supporting strategies and go to ma...

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    Internal Communications

    Too often leaders build a first-rate plan, diagram supporting strategies and go to market only to fail because they neglect to gain team-member alignment.

    Preconceived notions, the monotony of everyday communications and even tradition all serve as significant obstacles to building strategic alignment among your employees.

    Crafting, packaging and delivering the right messaging inside the walls of your company can engage and unite the workforce into a company's most powerful tool. We are ready to help your company maximize your greatest resource – your people.

    Services include:

    • Analysis of Existing Internal Communications Infrastructure
    • Strategic Planning and Implementation
    • Integration of Internal and External Communications
    • Internal Culture Surveys
    • Focus Groups
    • Web Development
    • Content Management
  • Video Production

    AMF Media Group's award-winning production team is skilled in packaging message...

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    Video Production

    AMF Media Group's award-winning production team is skilled in packaging message and motion. By answering the call to entertain, inform and educate, AMF understands that success is found in motivating an audience to act.

    We produce product videos, broadcast commercials, learning and development films and more. We have in-house production capabilities, with cameras, lighting systems and editing suites.

    Services include:

    • Video Production
    • Website Streaming
    • Learning & Development Films
    • Public Service Announcements
    • Commercials
    • Video News Releases
    • Podcasts
    • Webinars
  • Website Development

    A company's website is the front door to its brand. It's how customers and potential ...

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    Website Development

    A company's website is the front door to its brand. It's how customers and potential clients first encounter your company. And when you greet them, the design, content and navigability of your website all send a message.

    At AMF Media Group, we develop an acute understanding of your audience and combine that with your company's online vision. We integrate the elements of audio, video, still images, animation, text and data for the delivery of interactive content, all in a search-engine friendly design.

    What makes AMF stand apart from other web designers? We build and manage your content strategy in conjunction with the design process. There must be a cohesive blend of the two. We integrate your brand into your site. Then we keep the site fresh and brand focused.

    Services include:

    • Content Development
    • Logo design
    • Website Design
    • Site Programming
    • Mobility
    • Content Management
  • Event Management

    All factors must work seamlessly to ensure a successful event....

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    Event Management

    All factors must work seamlessly to ensure a successful event. However, at the core of any triumphant affair is content. Subject matter must resonate in real time; speakers must prove authoritative; the production must work smoothly.

    AMF produces dynamic events for some of the world's top brands. We manage set design, direct talent and produce video to create a top-notch experience that incites participation. Our team is equipped with smart lighting, performance audio and large-screen video magnification. We can handle it all from script to hors d’oeuvres. And we understand how to maximize your budget to achieve high impact.

    Services include:

    • Event Design and Décor
    • Theme Development
    • Venue Management
    • Invitation Fulfillment
    • Script Development
    • Photography and Video Services
    • PowerPoint Presentations
    • Registration Management
    • Sound and Lighting
    • Food and Beverage

leadership

BRENDA GUNDERSON Account Management Supervisor
LARRY HANCOCK VP/Director of Brand Strategy & Client Services
VINTAGE FOSTER President
CAROLYN LEHMAN Director, PR and Social Media
BRAD KINNEY Director of Events & Production
MIKE LEON Creative Director
MICHAEL CLINEBELL Senior Director of Content Services

contact us

12657 Alcosta Blvd. Suite 500 San Ramon, CA 94583
44 Montgomery St. Suite 900 San Francisco, CA 94104
50 West San Fernando St. Suite 600 San Jose, CA 95113
New Business Contact Vintage Foster 925 790 2611