AMF partners with Level 10

 

02/09/2012

AMF Media Group is proud to announce it is partnering with Level 10 Construction to help the new firm with some of its marketing initiatives.

Just in its first year of operation, Level 10 already has $300 million in projects in the works, with plans to build $400 million to $500 million a year, said President Dennis Giles. He and four other veteran former executives of Rudolph and Sletten Inc. left that firm to start Level 10.

Rudolph and Sletten co-founder Ken Sletten, now retired, will be a managing director of Level 10's advisory board.

Among the projects in the pipeline are office buildings in Sunnyvale (Google has signed a major lease), Palo Alto and San Diego.

Giles said the team chose the name Level 10 because it '10' represents the excellence and perfection in any endeavor. The company will work in commercial office, medical office and clinics, technology, biotech labs, educational buildings.

AMF Media Group welcomes Level 10 to its roster of clients.

AMF announces Gwynneth Dodge as Senior Public Relations Manager

 

11/28/2011

AMF is pleased to announce that Gwynneth Dodge has joined its team as Senior Public Relations Manager. Gwynneth is a communications professional with extensive experience in public and media relations as well as celebrity and crisis communications.

Originally from England, Gwynneth began her public relations career working in Sir Richard Branson's press office. She has held leadership positions at Virgin Atlantic's vacation company (Virgin Holidays), Charisma PR and First Choice Holidays. She has also worked as an independent consultant with clients in travel, corporate incentive programs and the life science industry.

Prior to joining AMF Media Group, Gwynneth was a director at Charisma PR, a boutique lifestyle public relations agency in the United Kingdom. At Virgin Holidays Gwynneth was responsible for positioning the company as the Number One tour operator for Florida. The resulting national, regional, television and radio coverage substantially increased branded awareness and the tour operator went on to win awards for its Florida program.

During her career Gwynneth has run a number of busy press offices and has been responsible for strategy, press events, product launches, industry events and crisis management.

Gwynneth lives with her husband Michael and daughter Olivia in the East Bay.

EBAC partners with Frick Middle School

 

11/11/2011

Sometimes kids have adult-size problems. When they do, the East Bay Agency for Children is ready to help.

EBAC, with almost 60 years of experience helping the children of Alameda County, is now managing the newly opened student health center at Frick Middle School in East Oakland. AMF Media Group coordinated public relations and media coverage for the October Grand Opening, ribbon-cutting and tour.

The center will provide youth development, mental health, medical and dental services free of charge to all Frick students. And it's all tailored to the cultural, linguistic and socio-economic needs of students and their families in the diverse community.

A prime goal will be to improve students' academic achievement by taking care of the mental and physical health needs that can make learning difficult.

The center gives the sixth-through-eighth graders a place to turn to for everything from basic first aid to serious counseling at what is often a vulnerable time of life.

Research carried out with the students, their parents and Frick Middle School staff found that 47% of students reported a need for mental health counseling. Yet almost 50% of the students encountered barriers to medical care – lack of transportation, no doctor or costliness of care. The student health center will meet those needs.

Also at Frick Middle School, EBAC's Circle of Care program will provide essential grief and bereavement counseling, a key tool in supporting a school community that is frequently exposed to violence and crime.

"The opening of the Frick Middle School Health Center will enable us to give the students and their families the help they need to flourish in a community that faces many challenges," said Steve Eckert, EBAC executive director.

Partnering with EBAC are the Native American Health Center, Alameda County Health Care Services, and Oakland Unified School District.

Oakland-based EBAC has provided mental health services at Frick Middle School for many years, but the multi-room mental health center is a major upgrade.

As EBAC approaches its 60th anniversary in 2012, the agency remains firmly committed to helping children and families reach their full potential.

Alameda County Medical Center encourages local women during World Breastfeeding Week

 

09/30/2011

AMF Media Group loves helping its clients make a difference…

During the first week of August, Alameda County Medical Center (ACMC) sponsored and organized a World Breastfeeding Walk and Rally at the Frank Ogawa Plaza in downtown Oakland. World Breastfeeding Week promotes awareness of the importance of breast milk for infants as well as education for moms and children from disadvantaged communities.

Attended by over 100 men, women, babies and children, ACMC worked closely with community organizations to provide essential information and advice on breastfeeding. Free food from the Alameda County Food Bank, t-shirts and a "Tots Trot" race added to the family atmosphere.

AMF Media Group provided comprehensive PR support for the project, issuing public service announcements, media alerts and event information. On the day, AMF worked closely with the local media arranging interviews and pictures. As a result the event received good press coverage including the San Francisco Chronicle, Oakland Tribune, KPIX-TV and KSTS (Telemundo).

Deputy Mayor Desley Brooks joined the walk, citing the importance of breastfeeding for the future health of the US, babies not breast fed cost $2 billion dollars a year in preventable illnesses.

Michele Bunker-Alberts, the Lactation Coordinator for ACMC, was delighted with the enthusiastic response from local families. In the last 5 years ACMC's Highland Hospital has seen the rate of exclusively breast fed babies increase from just 25% to 70%. UNICEF is due to designate Highland as a baby friendly hospital later this year, making it one of only two hospitals in the Bay Area to receive such recognition.

AMF announces Curt Olsen, APR, as Sr. Account Manager

 

08/01/2011

AMF is pleased to announce the addition of Curt Olsen to its team as a Senior Account Manager where he will work in public relations. Curt is a seasoned public relations and corporate communications professional with deep experience in public and media relations as well as in employee, executive and crisis communications. His background includes leadership positions at Bank of America, Transamerica Insurance, Scott Paper Company, Hughes Helicopters, Intuit and the California Society of Certified Public Accountants (CalCPA).

Prior to joining AMF Media Group, Curt was an independent consultant with clients in financial and professional services from banking and accounting to law and architecture. While at CalCPA, he was the spokesperson for the profession in California during the Enron scandal and collapse of Arthur Andersen and helped defend the reputation of the profession. He later assisted a coalition of business and accounting interests in a successful battle to ensure that California legislation conformed to national accounting reform (Sarbanes-Oxley).

Curt has received more than a dozen awards from the Public Relations Society of America (PRSA) and from the International Association of Business Communicators for public relations programing, employee communications strategy and for magazine publishing, writing and editing. Curt is accredited in public relations by PRSA. He is a graduate of Pepperdine University and lives with his wife Vanessa in Berkeley.

Alameda County Medical Center launches new day in health care

 

06/16/2011

Alameda County Medical Center is committed to being a leader as an inte¬grated health care system for all residents of Alameda County. That means providing excellence in clinical quality and service, contemporary facilities and state-of-the-art medical technology.

This June the medical center celebrated a major milestone in its growing capacity to meet the health care needs of the community with the opening of a new state-of-the-art Catheterization Laboratory and Angiography Suite. Through angiography — a medical imaging technique that provides rapid diagnosis and possibly minimally invasive treat¬ment to cardiac patients — Alameda County Medical Center (ACMC) will greatly enhance its treatment of heart disease, which is today the leading cause of death in Alameda County and the United States.

AMF Media Group supported ACMC in the opening by producing a grand opening event, a commemorative booklet and a video to celebrate the suite and to recognize those in the community who helped raise the $2.6 million needed for this critical technology.

The grand opening event was attended by more than 150 medical leaders, ACMC staff, community leaders and donors. Each attendee received a 16-page commemorative booklet that told the story of the fundraising campaign and capabilities of the new suite.

And the work at ACMC continues. Over the next six years, Alameda County residents will witness the physical transformation of the medical center's 14-acre campus as it continues to expand and evolve to deliver healthcare excellence to the community.

Congratulations to Alameda County Medical Center.

Legal team at PM&S launches e-newsletter

AMF coordinates e-newsletter distribution to business leaders

05/24/2011

The experienced legal team of Patton Martin & Sullivan understands that the legal landscape is constantly changing, exposing businesses to new risks and presenting new opportunities.

That’s why the Pleasanton, Ca.-based law firm continues to be a leader in providing comprehensive business and real estate services to its clients. This quarter the firm launched a new service for its clients, with the help of AMF, and expanded its legal capabilities beyond its core high-quality litigation services.

First, the firm launched Insights, a quarterly e-newsletter that in its inaugural edition looks at four fascinating cases that shed light on the challenges of doing business in California. The PM&S team chose AMF Media Group to provide consulting and editing for the e-newsletter, and coordinate its distribution to business leaders.

In addition, the core litigation team of John Patton, Kevin Martin, Randy Sullivan with firm founder Steve McNichols has announced the addition of strategic of-counsel relationships with attorneys Marty Inderbitzen, Ralph Kokka and Pat Kernan.

Inderbitzen has more than 30 years of experience in real estate transactions. Kokka has nearly 20 years of experience in corporate and business transaction and estate planning services. And Kernan, who served on the Pleasanton Unified School District Board, brings broad experience as an attorney in the Tri-Valley.

Armanino McKenna featured in Wall Street Journal

Our public relations campaign achieves“high impact” results

04/18/2011

Armanino McKenna LLP, the largest CPA & Consulting firm headquartered in California, is a market leader in providing comprehensive services and innovative solutions in accounting, regulatory compliance, and strategic advice.

As part of Armanino’s continual gathering of business intelligence, the firm annually surveys hundreds of Chief Financial Officers of Bay Area companies to better understand their priorities and initiatives for the coming year.

AMF Media Group developed a strategic public relations campaign for Armanino McKenna to promote the findings of its annual survey and the company’s place in the market as the top regional consulting firm.

“Our survey provided key insights into the CFO organization,” said Andy Armanino, Managing Partner at Armanino McKenna.“And AMF was able to couple those insights with expert analysis from our firm to develop a PR campaign that achieved high exposure and high impact.”

The campaign landed more than 250 hits on media outlets online, key print placements in publications such as the San Jose Mercury News, broadcast coverage on KCBS and national print coverage in the Wall Street Journal.

Jamba Juice adds yogurt to blend

AMF supports Jamba yogurt roll out

04/08/2011

In March Jamba Juice launched new delicious, innovative, and conveniently-packaged products at select retail stores, grocery chains and online sites like Amazon.com.

Jamba Trail Mixes, Jamba Daily Superfruit Shots and Jamba All Natural Energy Drinks complement the Jamba Juice smoothies and other better-for-you menu offerings at the healthy, active lifestyle Jamba brand.

AMF supported Jamba with the product launch through important employee communications and information on the AMF designed and operated JambaNews, the primary Intranet for the Jamba Juice company.

The site is the primary portal for the general employment base across the system and provides critical resources, tools and ideas to help employees accomplish the company’s objectives. JambaNews helped Jamba employees receive information and updates about Jamba Trail Mixes as a great product for active people looking for convenient products to complement their busy lifestyles.