When Armanino merged with a SoCal firm to become California’s largest independent CPA firm, it relied on AMF to manage the launch and execute public relations. The result - extensive coverage, resulting in more than 1.2 million impressions, and an employee engagement campaign that maximized staff retention and buy-in.

AMF succeeds in driving media narratives because it is built on in-depth knowledge about how the media work. With broadcast, print and electronic news experience, we put our decades of media know-how to work for you. We collaborate with clients to focus their message and reach their audience. We do so through preparing and placing feature stories, thought leadership articles, expert commentary, as well as arranging and coordinating speaking engagements and special events. Understanding the changing media landscape is a must. AMF combines marketing expertise with media knowledge to get results. We integrate that message with your company’s brand position. That’s the recipe for success.



  • Media Relations
  • Press Releases & Media Alerts
  •  Competitive Analysis
  • Social Media
  • Thought Leadership
  • OpEds & Bylined Articles
  • Speaking & Awards
  • White Papers
  • Special Events/Press Tours
  • Public Service Announcements (PSAs)
  • Communications Plans
  • Newsletters
  • Messaging
  •  Media Training