California Bank of Commerce

California Bank Of Commerce Rebranding

Banking with the brand to match

California Bank of Commerce is a highly accomplished business bank. It has more than $1 billion in total assets after only a decade in business. But its visual appearance did not match its success. It needed a rebranding to better reflect its forward-thinking, sophisticated approach to business banking.


Following a brand assessment, AMF established a new logo and look for the bank and showcased them through a refreshed website, TV commercials, print and digital advertisements and more. The bank has noted increased customer interaction in response to the rebranding.

Back to Gallery