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Accounting Today Covers AMF Client, Armanino LLP’s, Recruiting Video

September 17, 2019 — AMF Media Group produced a marketing video for its client, Armanino LLP, one of the 25 largest accounting and business consulting firms in the U.S. The video, which will be used for recruiting efforts, caught the attention of Accounting Today, who wrote an article about its release. It showcased a day in the life at Armanino and was told through the search for the perfect taco.

The recruiting video features a nameless protagonist who attempts to inconspicuously infiltrate the firm in search of his satisfying lunch, he quickly discovers Armanino’s perfect taco is in fact a metaphor for the ingredients that make the firm one of the best places to work in accounting and consulting. The storyline showcased the innovative and progressive workplace culture.

“Through our hero’s journey, all the values, programs and policies that make Armanino a top-ranked Vault company are on display to give viewers a sampling of what they can expect at our firm,” said Matt Armanino, CEO of Armanino LLP. “Many of the programs featured in the video, such as the Women’s Advancement Network, Staff Advisory Board (SAB) or new service lines and industries such as blockchain and cannabis, would not have been possible without an open culture that encourages innovation and individual empowerment.”

Filmed on location at the firm, “The Perfect Taco” features Armanino staff and partners in a variety of settings engaging in many of the day-to-day activities one can find at the firm, from getting a video update by Matt Armanino about the firm’s diversity and inclusion CEO pledge to the SAB meeting discussing the firm’s robust internal career mobility program. Also featured is a conversation about the Armanino Foundation’s 2020 Volunteer Vacation to Thailand, which already has more than 50 firm employees and guests signed up to volunteer to help local children and elephant preservation efforts.

Read the Accounting Today story

Watch The Perfect Taco video