About Val
Biography
As Director of PR and Content, Caitie is responsible for creating public relations, internal communications and community engagement strategies that maximize reputation and brand awareness for clients. With more than a decade of experience, she advises clients using a holistic approach that includes earned media, social media, owned content, events and thought leadership opportunities. Caitie is a recipient of PR News’ Rising Star Award and has helped clients in the health care, professional services, government, tourism, real estate, education and nonprofit industries. Prior to joining AMF, Caitie worked for MSLGROUP, where she led account teams for national medical device/diagnostics and healthcare IT brands.
Brand Experience
- Bard Peripheral Vascular
- Breg
- California Bank of Commerce
- City of Concord
- City of San Luis Obispo
- First Databank
- GE Healthcare
- Healthline
- Natividad Medical Center
- Vocera Communications
Fun Facts
- While at her desk, you’ll always find Caitie with a cup of coffee in her hand
- In her spare time, she enjoys camping and hiking with her husband and coonhound
- The oldest of four sisters, Caitie is passionate about women’s and children’s causes and is involved with several nonprofit organizations
- One of her favorite quotes is “Attitude, not aptitude, determines altitude”