As Director of PR and Content, Caitie is responsible for creating public relations, internal communications and community engagement strategies that maximize reputation and brand awareness for clients. With more than a decade of experience, she advises clients using a holistic approach that includes earned media, social media, owned content, events and thought leadership opportunities. Caitie is a recipient of PR News’ Rising Star Award and has helped clients in the health care, professional services, government, tourism, real estate, education and nonprofit industries. Prior to joining AMF, Caitie worked for MSLGROUP, where she led account teams for national medical device/diagnostics and healthcare IT brands.