Intro

Campaign Marketing

Global Enterprise

SaaS Solutions Company

Services

Our Role

Campaign Marketing—Global Enterprise SaaS Solutions Company

Project Overview

Situation

Our client at a global enterprise SaaS solutions company was responsible for all cross-portfolio solution marketing campaigns. Due to increased activity and market demands, they sought expert-level campaign marketing and account-based marketing (ABM) support. 

Approach

Our consultant led and managed multiple, complex marketing workstreams and ABM campaigns. She developed a targeted marketing strategy, key messages and proof points. Collaborating with the sales organization and multiple stakeholders, she delivered powerful, customized programs that increased marketing-influenced revenue.  

Outcome

The project was such a success that the client referred AMF to several colleagues within the broader marketing organization. As well, due to the quality and impact of the work, the client extended the consultant a full-time offer to join their team. 

Testimonials

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