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Coffee Brand

Digitally Transforms Its Go-To-Market Strategy

May 10, 2021 

63% Jump in Revenue Driven in Part by a 37% Growth Rate in eCommerce Conversions

Prior to COVID-19, a specialty coffee brand featured in Amazon-owned Whole Foods national stores had 10% of its core shoppers purchase in-store from the category. When the pandemic hit, massive demand growth for eCommerce use exploded along with dramatic shifts in shopping behavior. The national coffee brand quickly responded by ramping up its go-to-market strategy, meeting the needs of current and perspective shoppers.

Realizing the incredible depth of online audience buying intelligence, paired with substantial lift in online ordering across all major retail and CPG categories from pandemic-based isolation, AMF Media Group helped the coffee brand transform its eCommerce model to capture organic online revenue growth. 

After correcting several SEO and eCommerce readiness concerns, a campaign was launched prospecting to “coffee connoisseurs” or enthusiast audiences and frequent visitors of coffee shops. AMF then retargeted those who visited the website but did not purchase. This included dynamically generated display ad creative, further supported by specifically targeting repeat shoppers of Whole Foods during their shopping visits and retargeting across multiple devices at later times.

Online sales revenue increased considerably, including a lift in sales for both Whole Foods in-store and Amazon store purchases. Additional insights seen included a 63% jump in revenue driven in part by a 37% growth rate in eCommerce conversions, almost 50% more onsite transactions and a 10% lift in average order value.

AMF believes your exceptional offering needs to be seen and we can help you tell your story. Our team of experts create 360-degree, integrated digital solutions that address your unique business challenges. We study where your company wants to be, dig deep into the data, and recommend a comprehensive strategy that demonstrates ROI and drives revenue.

AMF Media Group will achieve the same success for your business and your brand. Contact us to learn more at [email protected].