Craig is a 30-year advertising and marketing leader who works with C-level marketing and brand specialists to execute results-driven digital advertising. Craig has held sales, consulting and senior executive positions in magazine, print and digital marketing with firms such as Quebecor World, Verizon, Yellow Pages Group and Yahoo. Recognized for his innovation, operational and technical abilities, Craig understands the positive impact the digital marketing ecosystem has on companies and spent the last decade fully embracing the digital transformation. He has promoted some of the largest multinational companies and brands and truly understands what drives conversions. Before joining AMF, Craig was Founder and Chief Technology Officer of NichePlus Digital, a data-driven digital advertising firm based in Vancouver, Canada. He oversees AMF’s digital marketing team and continues to apply innovative digital advertising technologies to deliver highly effective ROI for our clients.