As Junior Digital Media Coordinator, Griffin analyzes and reports on various channels within paid media campaigns to meet clients’ goals. He helps to drive campaign optimization by testing new techniques, communicating campaign performance and shifting resources to top performing campaigns. Prior to joining AMF, Griffin worked with a business advertising group based in Vancouver, British Columbia. experience working with leading brands. Her extensive experience includes work with national brands such as Safeway — where she played a vital role in the rebranding campaign “Ingredients for Life” and led consumer marketing and communications programs.