Intro
California Bank of Commerce
Banking on a
Better Brand
Platforms
- Digital
- TV
- Radio
Our Role
- Branding
- Marketing
- Digital + Social
- Production Services
- Public Relations
- Event Services
- Research
Project Overview
Situation
California Bank of Commerce (CBC) is a highly accomplished business bank that solves complex problems for its clients, but you wouldn’t know it by the way its brand was represented in the market. It needed a forward-thinking, sophisticated brand campaign that matched its place as a leading expert in commercial banking.
Approach
AMF Media Group jumped in with market research and a full brand assessment, then used our findings to create a new look and messaging to better express the bank’s premier position. We developed the strategy, vision, creative, goals, metrics, final deliverables and media buys for the campaign. And we positioned the bank as a thought leader through benchmark reports and events on the concerns of business owners.
Outcome
Television, radio, print, outdoor and digital advertisements, as well as earned coverage, ran across a slate of business-focused media outlets throughout Northern California, increasing customer reaction and response.
3
Industry-targeted television spots produced
4.5 M
Impressions reached on digital advertising campaign
1,800
Clicks generated through digital advertising
13
Months from contract to new brand launch
Testimonials
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
–Lorem Ipsum, Dolor Sit
Deliverables
Brand Identity
AMF established a sophisticated new look for the forward-thinking business bank. An inspiring new logo, a bright, gold-centric color palette, and updated modern typography all embodied CBC’s commitment to serving businesses through professional and straightforward client service.
Commercial
AMF created three high-quality broadcast commercials that spoke to business executives in the professional services, manufacturing and construction industries. The message was clear: California Bank of Commerce is the Premier Business Bank built, designed and focused on serving businesses and businesses only.
Website
The new identity was implemented through a refreshed website, which was designed to house a wealth of information regarding the bank and its service offerings.
Advertisement
The sophisticated new CBC stood out in the marketplace with thoughtful television and radio commercials, print advertisements, digital advertising and earned media stories.
Next Project
