California Bank of Commerce

Banking on a

Better Brand


Our Role

Project Overview


California Bank of Commerce (CBC) is a highly accomplished business bank that solves complex problems for its clients, but you wouldn’t know it by the way its brand was represented in the market. It needed a forward-thinking, sophisticated brand campaign that matched its place as a leading expert in commercial banking.


AMF Media Group jumped in with market research and a full brand assessment, then used our findings to create a new look and messaging to better express the bank’s premier position. We developed the strategy, vision, creative, goals, metrics, final deliverables and media buys for the campaign. And we positioned the bank as a thought leader through benchmark reports and events on the concerns of business owners.


Television, radio, print, outdoor and digital advertisements, as well as earned coverage, ran across a slate of business-focused media outlets throughout Northern California, increasing customer reaction and response.


Industry-targeted television spots produced

4.5 M

Impressions reached on digital advertising campaign


Clicks generated through digital advertising   


Months from contract to new brand launch


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Brand Identity

AMF established a sophisticated new look for the forward-thinking business bank. An inspiring new logo, a bright, gold-centric color palette, and updated modern typography all embodied CBC’s commitment to serving businesses through professional and straightforward client service.


AMF created three high-quality broadcast commercials that spoke to business executives in the professional services, manufacturing and construction industries. The message was clear: California Bank of Commerce is the Premier Business Bank built, designed and focused on serving businesses and businesses only.


The new identity was implemented through a refreshed website, which was designed to house a wealth of information regarding the bank and its service offerings.


The sophisticated new CBC stood out in the marketplace with thoughtful television and radio commercials, print advertisements, digital advertising and earned media stories.

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Today. Tomorrow. Together.

SESLOC Credit Union