Kristin is responsible for the strategic direction and implementation of public relations programs that broaden the reach of key marketing messages and maximized exposure in traditional, broadcast, and online media. Kristin’s cross-functional expertise ensures campaigns are supported with amplification on social media and paid media. Her background in public relations spans nearly 20 years working with global brands and high-profile companies. She is steeped in integrated strategy for key verticals including life sciences, manufacturing, industrial design, medical devices and financial services.