Larry is an innovative, high performing marketing leader with more than 24 years of success in agency and client roles. He has a wide breadth of B2C and B2B experience working with national, regional and local businesses to create highly profitable marketing programs. His award-winning campaigns have spanned integrated marketing channels including traditional, promotional, digital, direct and experiential. He has led large cross-discipline teams and has extensive knowledge of diversity segments. Larry began his marketing career with the Golden State Warriors, Carol H. Williams Advertising, and OTR Consulting where he successfully created marketing plans, social media strategies and strategic alliances for entertainment and lifestyle brands.