About Val

Biography
Larry is an innovative, high performing marketing leader with more than 24 years of success in agency and client roles. He has a wide breadth of B2C and B2B experience working with national, regional and local businesses to create highly profitable marketing programs. His award-winning campaigns have spanned integrated marketing channels including traditional, promotional, digital, direct and experiential. He has led large cross-discipline teams and has extensive knowledge of diversity segments. Larry began his marketing career with the Golden State Warriors, Carol H. Williams Advertising, and OTR Consulting where he successfully created marketing plans, social media strategies and strategic alliances for entertainment and lifestyle brands.
Brand Experience
- Allstate Insurance
- AT&T
- Bank of America
- Blue Moon
- Cadillac
- Chevrolet
- Coca-Cola
- Coors Light
- Crest
- Disney
- E&J Cognac
- Frito-Lay
- GMC
- Golden State Warriors
- Himistry
- US Army
Fun Facts
- One of his favorite quotes is “Every day is beautiful, above the clouds. Be grateful and persevere”
- Larry’s favorite movies are Coming to America and Boomerang
- He enjoys marketing because it allows him to conduct an ongoing social experiment on free will versus influence