Project Overview
Situation
The California Mid-State Fair celebrates local agriculture and family-friendly activities, but it’s also a yearly event that draws some of the world’s best-known entertainers to Paso Robles. The fair needed to move past its small town reputation to attract a wider range of attendees looking to get a front row seat to big musical performers.
Approach
AMF Media Group was brought on to create excitement and generate increased attendance for the event. We created numerous billboard designs advertising the big name concert acts and other catchy activities coinciding with the theme of the fair each year.
Outcome
AMF’s promotions, including highly visible billboards and print ads, brought record crowds to the fair’s shows and resulted in an uptick in revenues for the Paso Robles Event Center and the local economy.
Deliverables
Advertisement
Outdoor and print advertisements were displayed across Central California featuring big stars such as Blake Shelton, Lynyrd Skynyrd, The Zac Brown band and more.
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