Concord Economic Development Campaign


Think outside the fishbowl. That’s what Concord wanted Bay Area executives to do. AMF’s economic development campaign spotlighted a cramped goldfish bowl and urged decision makers to look to affordable, family-friendly Concord and its two BART stations when considering relocating a business.


While a direct line between advertising and business growth is hard to track, following the economic development campaign more than 40 new business opened or relocated to the city and there was a 550 percent traffic increase to the website.

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