FivePoint Public Relations

MONTANA TO RICE

When FivePoint was ready to name streets in its Candlestick Point development after athletes who had played there, AMF was there to handle public relations, making sure the right outlets were in the room and had all the facts at their fingertips.

Outcome

It wasn’t difficult to win the day as AMF’s aggressive pre-event push saw many media outlets, ranging from ESPN to the L.A. Times, converge on San Francisco’s City Hall for the naming ceremony. The news reached more than 166.6 million viewers.