Impact Teen Drivers

Impact Teen Drivers Testimonial Video

WHAT DO YOU CONSIDER LETHAL?

Car crashes are the number one killer of American teens. Impact Teen Drivers is the leading non-profit organization dedicated to reversing this pervasive yet preventable crisis. AMF partners with Impact Teen Drivers to present nationwide educational materials, such as testimonial videos, that confront the dangers and consequences of reckless and distracted driving.

OUTCOME

Through powerful imagery and emotional testimony, AMF told the story of Ryan, a thirteen-year-old girl who was killed as the result of a distracted driver. The result was a testimonial video that is truly life changing. Ryan’s story is broadcast to schools in 24 states in support of Impact Teen Drivers’ “What Do You Consider Lethal?” education program. Over the last year, the program has been presented 1,030 times – reaching more than 500,000 teens and their influencers.

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