Kern Medical Brand Campaign

BRIGHT DAYS AHEAD

There’s no time like today to celebrate a shared future. AMF’s outdoor ads for Kern Medical’s thriving health network invited the community to join in. The brand campaign was part of an integrated approach that also included public relations and media outreach.

Outcome

AMF generated over 25 unique pieces of coverage in just three days, both locally and nationally. Kern Medical now holds down the No. 1 spot among local hospitals for positive media market share, accounting for 50 percent of the market.

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