Natividad Thought Leadership Content


As the only trauma center in Monterey County, Natividad Medical Center received many head and fall-related injuries. Its community did not understand that these injuries could be prevented. AMF introduced BrainSmart™ to establish Natividad as the local leader in brain health education.


Five high schools held BrainSmart™ events about preventing concussions, reaching more than 1,000 people. The events garnered nearly 62,000 broadcast viewers and more than 600,000 print and online viewers. Similar exposure on fall prevention helped Natividad fill its eight-week fall prevention course.

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