Peak Health Magazine

Peak Health Magazine

REACHING NEW HEALTH HEIGHTS

There were concerns that Monterey County-based Natividad was losing patients to local competitors. AMF introduced Peak Health, a print magazine infused with bright, heartwarming photography and positive first-hand accounts about the care at Natividad and the quality of its medical professionals. The focus was on personal stories first and brand second, while making it clear that Natividad was the local leader in health.

OUTCOME

The magazine reinvigorated community awareness and perception. 15,000 copies were printed and distributed to targeted zip codes around the hospital, and community feedback was overwhelmingly positive. Between Peak Health and AMF’s public relations efforts, Natividad now holds 40 percent of the positive media market share.

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