SLOMA Awaken

SLOMA Awaken Campaign

THE ART OF BUILDING COMMUNITY

When the San Luis Obispo Museum of Art (SLOMA) set out to launch a multimillion dollar capital campaign for a new facility, AMF was there to ensure the museum was seen as a vital community asset. We launched AWAKEN, a student visual arts program designed to build community while attracting new and younger patrons to the museum. The campaign consisted of a new website, television, radio, print and digital advertising spots as well as public relations efforts.

OUTCOME

AWAKEN generated nearly 200 submissions from local high school and middle school student artists. Student art was showcased in a special exhibition at the museum, driving hundreds of new visitors and boosting web traffic. Local media coverage around the program reached over a half million viewers.

Back to Gallery