The San Luis Obispo Museum of Art (SLOMA) was set to launch a multimillion dollar capital campaign for a new facility. But in order to raise the funds, it needed to be seen as a vital community asset.
AMF Media Group launched AWAKEN, a student visual arts program designed to build community while attracting new and younger patrons to the museum. The community engagement campaign consisted of a new website, television, radio, print and digital advertising spots as well as public relations efforts.
The campaign generated submissions from local elementary, middle and high school student artists. Student art was showcased in a special exhibition at the museum, driving hundreds of new visitors and boosting web traffic. Local media coverage around the program reached over a half million viewers.
age-specific television spots produced
earned media stories
AMF created three commercials highlighting each age bracket (elementary, middle and high school) and promoting the power of art in the lives of youth.
Print ads focused on each age group’s corresponding art theme: community, nature and discovery. Window posters were developed and provided to local businesses to solicit awareness and involvement in the campaign.
Earned media efforts spanned local print, television and radio outlets, generating more than 16 pieces of news coverage reaching over a half million viewers.