Intro

Today. Tomorrow. Together.

SESLOC Federal Credit Union

Platforms

Our Role

Project Overview

Situation

For nearly 80 years, SESLOC Federal Credit Union has provided outstanding financial services to Central Coast residents. But while it has long-standing ties to the community, the credit union’s brand had taken a back seat to product focused initiatives. It needed a campaign that articulated its unique value to the marketplace while continuing to promote key products.

Approach

AMF Media Group developed a campaign concept that focused on SESLOC’s strong connection to the community, its industry expertise and superior member relationships. Due to the changing state of consumer behavior during the COVID-19 pandemic, the messaging was further adapted and Today, Tomorrow, Together was born.

Outcome

Brand-focused radio, print, outdoor and product-focused digital advertisements ran across San Luis Obispo County and northern Santa Barbara County. SESLOC has noted great success and increases in its auto refi and free checking products.

Deliverables

TV Commercial

A high-quality broadcast commercial used stunning visuals of the San Luis Obispo terrain to communicate that SESLOC is the guide the community can trust to help it feel secure and meet its goals. TV will air in 2021.

Advertisement

Print and digital ads demonstrated how SESLOC has long been the community’s trusted financial expert and remains committed to creating the best path forward for all.

Billboard

Billboard placements along local highways further drove attention to SESLOC’s community commitment.

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JB Dewar