For nearly 80 years, SESLOC Federal Credit Union has provided outstanding financial services to Central Coast residents. But while it has long-standing ties to the community, the credit union’s brand had taken a back seat to product focused initiatives. It needed a campaign that articulated its unique value to the marketplace while continuing to promote key products.
AMF Media Group developed a campaign concept that focused on SESLOC’s strong connection to the community, its industry expertise and superior member relationships. Due to the changing state of consumer behavior during the COVID-19 pandemic, the messaging was further adapted and Today, Tomorrow, Together was born.
Brand-focused radio, print, outdoor and product-focused digital advertisements ran across San Luis Obispo County and northern Santa Barbara County. SESLOC has noted great success and increases in its auto refi and free checking products.
A high-quality broadcast commercial used stunning visuals of the San Luis Obispo terrain to communicate that SESLOC is the guide the community can trust to help it feel secure and meet its goals. TV will air in 2021.
Print and digital ads demonstrated how SESLOC has long been the community’s trusted financial expert and remains committed to creating the best path forward for all.
Billboard placements along local highways further drove attention to SESLOC’s community commitment.