Project Overview
Situation
Sterling Administration needed to be seen as a thought leader and authority on health savings and flexible spending accounts in the eyes of relevant audiences — human resources professionals and insurance brokers responsible for selecting benefit packages for their organizations.
Approach
AMF Media Group went about identifying the specific niche publications where Sterling’s customers could best be reached. We then worked with Sterling’s team of experts to produce a series of informational articles that educated readers on the complexities and benefits of health savings and flexible spending accounts.
Outcome
A steady drumbeat of articles in top human resources and insurance broker publications reached key decision-makers and positioned Sterling as both an authority on and champion of these financial products. AMF secured coverage in industry publications such as BenefitsPRO, BenefitsLink, Employee Benefit Adviser, CalBroker, Healthy Aging Magazine and HR.com, collectively reaching more than 150,000 prospective customers.
Testimonials
“AMF quickly learned our business, understood our needs and identified key publications that would reach our intended audience. Through placed op-ed articles, they were able to position us as a leading voice in the health benefits industry. AMF is a responsive partner and is flexible in taking on new projects.”
– Ann Basco, Director of Marketing
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