As Market President, Val leads the Central California division for AMF Media Group. She has more than 20 years of experience assisting brands with marketing and communications, including with the McClatchy Company in three different California markets in the Central Valley and on the Central Coast. Her most recent role was Advertising VP/General Manager for The Tribune in San Luis Obispo, CA. Val is a graduate of Leadership San Luis Obispo Class 25. She serves on the board of the San Luis Obispo County YMCA and holds committee positions with the San Luis Obispo Chamber of Commerce and South County Chambers of Commerce.