Intro
Plan. Fund. Build.
Transportation Agency
of Monterey County
Platforms
- Digital
Our Role
- Branding
- Marketing
Project Overview
Situation
The Transportation Agency for Monterey County (TAMC) is committed to planning, funding and delivering transportation projects for the region. The agency also has a responsibility to provide information on its projects, plans and activities to the public. AMF was brought in to provide graphic design and production work to increase community engagement and participation.
Approach
AMF Media Group designed marketing collateral and support material including a new logo and comprehensive style guide, annual report, fact sheets, posters, brochures, web banners and social media graphics.
Outcome
Collateral gave the community a better understanding of the various roadway improvements TAMC had completed or was working on and supported grant applications for additional funding.
Deliverables
logo
AMF created a new logo for TAMC that was used in all letterhead, communication, assets and signage giving the agency a professional, updated look.
Annual Report
136,000 copies of the agency’s English/Spanish annual report were mailed to residents of Monterey County each year.
Posters
AMF designed creative campaign posters for Go 831, an initiative encouraging county employees to walk or bike to work rather than driving.
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