Intro
Learning for Life
Vancouver
Community College
Platforms
- Digital
Our Role
- Digital & Social
Project Overview
Situation
Vancouver Community College (VCC) has been inspiring students to discover their passions and succeed in a competitive workforce for more than 55 years. With more than 130 programs and 15,000 students annually, VCC needed a digital partner to help it reach specific audiences interested in niche programs ranging from automotive repair to nursing.
Approach
AMF Media Group introduced a data-focused campaign to expand VCC’s digital media presence across multiple platforms and devices. We work closely with the VCC team to help strategically position the school in the digital space.
Outcome
From Open House sell-outs and fully filled courses to advertisements showing how VCC transitioned many programs and info sessions to virtual formats during COVID-19, AMF has proven invaluable as the college’s digital media partner.
Testimonials
“The team at VCC has greatly appreciated working with AMF to decode the digital landscape and reach the right audiences. We’ve seen a real boost in our online success thanks to their level of expertise, performance and agility. We are pleased to recommend their services.”
– Michael Ko, Manager of Digital Strategy
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