Verde Ranch Estates, a new manufactured housing neighborhood from Contemporary Resorts and Residences, offers best-in-class amenities at affordable prices in a market with high demand and low-to-no competition. AMF was hired to help launch the property, with a goal of growing brand recognition for home sales and rentals.
AMF Media Group developed a logo, all brand assets and collateral, including a project website. PR and marketing strategies were built to increase awareness, encourage home sales and rental applications, as well as create a sense of community within a new neighborhood.
AMF placed six ads in the local market with 45,000 readers per week. Despite construction delays and numerous uncertainties surrounding the economy and COVID-19, we were able to build relationships with local media and dignitaries, establish definitive brand guidelines and messaging, as well as create a paid media strategy.
A new website encouraged potential buyers to see themselves in the neighborhood, centrally located in the heart of all Arizona has to offer.