Wendel Rosen LLP, one of the oldest and largest law firms in the East Bay region of the San Francisco Bay Area, wanted to take its business development to the next level, continuing to grow its reach within the region and with clients nationally. The firm has a wide offering of practice areas, ranging from real estate to green business to food & beverage.
AMF leveraged its range of services – content support, public relations, project management, creative development – to help Wendel expand its in-house marketing department and better support business development efforts of individual partners and practice groups. AMF brought its experience and expertise with partner groups (legal, consulting, accounting) to enhance the internal structure of the marketing support within the firm, building new procedures and processes that encompassed activities from event planning to content creation and dissemination.
We helped the firm nearly double its thought-leadership content year-over-year, which netted more than a 50% increase in readership reach and traffic, and enabled us to secure contributed content in several industry-specific, national publications. Additionally, we greatly enhanced the firm’s virtual networking and webinar capability during COVID, allowing Wendel to continue to expand market reach during a challenging business environment.