Intro
Demand Generation
Flash Memory
Solution Provider
Services
- Demand Generation
Our Role
- Consultant Resources
Project Overview
Situation
Due to the departure of their demand generation manager, the chief marketing officer and the head of digital marketing faced significant pressure to deliver leads and meet corporate sales goals.
Approach
AMF’s Strategic Consulting Services’ demand generation expert:
- Developed new campaigns for the client, utilizing Eloqua, Marketo, Salesforce and Dynamics
- Created nurture programs
- Implemented lead scoring
- Mapped content and the buyer’s journey progression
Outcome
The campaigns all produced record response rates, and based on the positive results, the client renewed the consultant’s contract to continue growing their demand generation program.
Testimonials
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