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Four Website Considerations

To Ensure a Compelling User Experience

Treat Your Brand As a Financial Asset

Digital transformation is critical as businesses transition out of the pandemic crisis and focus their efforts on brand credibility and digital experiences. Rapid technological advances are being made in online services across industries to meet the rising expectations of customers to have information, support, and the ability to take action at their fingertips. The need for your business’s website to effectively support multiple goals is paramount. It’s often a business’s most valuable marketing tool that not only supports the brand but can be scaled to accommodate future requirements.

Below are a few considerations as marketers consider evolving their website – all with the goal of elevating their brand, providing an engaging user experience and converting site visitors into clients or customers.

Eye Catching Design: Did you know it takes only 0.5 seconds for people to form an opinion about your website?* The website design is the first impression that an audience interacts with. It should be simple, uncluttered, approachable and visually appealing to enhance a customer’s trust and online experience. This includes use of high quality and strategic graphic elements that support the content, a well-organized site structure, intuitive navigation, and consistent brand look and feel.

Compelling Content: Content plays a vital role in impacting the trust, loyalty and engagement of both existing and potential customers. The content should provide clear, useful information as well as tools and resources that support the customer in their decisions. Focus content on customer needs by offering solutions, educational information and varied content such as videos, infographics and photos to enhance the website experience.

Mobile Friendly: Mobile website traffic was at just 6% in 2011 and has significantly grown year-over-year to account for about 56% of all web searches done on mobile devices in 2021.** Hence a mobile friendly website is more of a necessity than a choice to ensure visitors are able to access products and services on their hand-held devices. Some of the considerations for a mobile friendly site include having a responsive design along with larger fonts and buttons. Also, Google tends to favor websites that are mobile responsive and pushes those businesses to the top of search results.

Powerful Search Engine Optimization (SEO) Strategy: Success in organic search means search engines finding, reading and evaluating website content. If that content is hindered in any way, organic performance can be impacted significantly. In order for a website to rank high in a search, a well-planned SEO strategy is a necessity. This includes creating an easily navigable sitemap, linking to pages on the website and conducting ongoing optimization. In addition to SEO, be sure to include a Search Engine Marketing (SEM) strategy in your marketing plan to drive traffic via top keyword searches.

AMF Media Group can help you create compelling content and eye-catching design and can work with you to build a SEO-optimized and mobile-friendly website to promote your business’s brand. Contact us to learn more at [email protected].

*UXDesign; **Oberlo