Intro
Driving Distraction Free
Impact Teen
Drivers
Platforms
- Digital
Our Role
- Production Services
Project Overview
Situation
Car crashes are the number one killer of American teens. Impact Teen Drivers is the leading non-profit organization dedicated to reversing this pervasive yet preventable crisis.
Approach
AMF Media Group partners with Impact Teen Drivers to present nationwide educational materials, such as testimonial videos, that confront the dangers and consequences of reckless and distracted driving.
Outcome
Educational materials are shown in schools across the United States in support of Impact Teen Drivers’ “What Do You Consider Lethal?” program.
1,030
educational presentations
500
schools contacted
40
states covered
500k
teens and influencers reached
Deliverables
Testimonial Video
Through powerful imagery and emotional testimony, AMF tells the stories of teens and their families who have been impacted by distracted driving.
Training Module
AMF partnered with Impact Teen Drivers to create an eLearning experience that educates college students in a meaningful way on reckless and distracted driving.
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