Intro
Experience the Field of Light
Sensorio
Platforms
- Digital
Our Role
- Branding
- Marketing
- Digital + Social
Project Overview
Situation
Sensorio, a one-of-a-kind, immersive experiential event, turned to AMF Media Group to cultivate a brand identity that would introduce the exhibit to the Central Coast and drive ticket sales.
Approach
AMF Media Group developed a brand that was visionary, edgy and attractive to residents and travelers alike. it conveyed the message that Sensorio is a unique, interactive experience converging art, technology and nature in order to delight the senses.
Outcome
The result was the creation of a cohesive brand that will prompt intrigue with Sensorio today and for years to come.
10M
million programmatic advertising impressions
940k
paid social media impressions
23%
click through rate from search marketing
7:1
return on ad spend
Deliverables
Brand Identity
AMF established a look and feel for Sensorio inspired by sound and light waves, the topography of the region and the five senses coming together to create a complete sensory experience.
Website
The new identity was implemented on a new website that intrigued the public as to what Sensorio is — a unique, captivating, yet temporary, art exhibit in a natural setting. It also hinted at what it will be tomorrow — an interactive botanical garden and sensory experience with an adjacent hotel and conference center.
Advertisement
Digital advertisements generated awareness, excitement and web traffic for conversions to ticket sales.
Merchandise
Branded merchandise and stationery further elevated Sensorio’s market presence.
Next Project
